Selected Presentations on Trademark Infringement and False or Misleading Advertising

 

 

“Comparisons and Assessments of Online, Computer-Based

and Traditional Methods for Advertising Perception Studies for use in Litigation and Self-Regulation,”

in Consumer Perception: The Fine of the Consumer Survey,

NAD Annual Conference, “What’s New in Comparative Advertising, Claim Support and Self-Regulation,” New York, September 2007.

 

 

 

“Puffery: Marketing and Research Issues,

in Successful Comparative Advertising,

Annual NAD Conference, New York, Oct 2004.

 

 

Co-Chair of Conference and Presenter: 2003 AMA Forum on Marketing and the Law:

Using and Defending Consumer Surveys in Advertising and Trademark Cases

“Can Actual Dilution Really Be Reliably and Validly Measured,”

in Using and Defending Consumer Surveys in Advertising and Trademark Cases,

2003 AMA Forum on Marketing and the Law, May 2003.

 

 

“Survey Design in False Advertising Cases,” presentation to Practising Law Institute’s forum on Advertising Law in the New Media Age, October 2000.

 

image001

 

 

“Claim Substantiation and Communications Research,” presentation to marketing researchers and attorneys at  Bayer, American Home Products, and Kraft (1999-2000) (co-presented with Robert Reitter).

 

"Protecting Brands and Identity," Seminar in Corporate Identity, Columbia Business School MBA Program, March 12, 1998.

 

"Protecting Brands and Trade Dress," Seminar in Corporate and Brand Identity, Columbia Business School MBA Program, March 13,1997.

 

 

Selected Presentations on Branding and Communications Strategies

 

“Cognitive Psychology: Storage and Retrieval,”

in Battle For the Brand, An Advanced Symposium on Trademarks and Marketing,

 International Trademark Association (INTA and BNEF), March 2002

 

image003

 

 

 

image002from the Jack Morton Experiential Roundtable

 

“Experiential Marketing," The Experiential Roundtable '98: Bringing Marketing & Corporate Communications to Life, sponsored by  The Jack Morton Company, New York City, one of five-person panel/roundtable including William Henderson, Postmaster General, Woody Harford, Vice President, British Airways, James Dougherty, First Vice President, Prudential Securities, Michael Sennott, Vice Chairman, Mc-Cann Erickson Worldwide, and Laura Shuler, Senior Vice President, The Jack Morton Company, May 15, 1998.

 

image003

 

“Experience the Experience,” presentation to Long Haymes Carr Advertising Agency, Winston-Salem, N.C., August 1998.

 

"Integrated Brand Communications," Council of Corporate Communications Executives and Council on Corporate Communications Strategy (council of most senior level communication executives from Fortune 500 companies), January 5-6, 1998, Miami Beach, Florida, The Conference Board.

 

"Developing a Corporate Image that is Positive, Enduring and Resilient," general session (400 attendees), one of 5-person panel, 1998 Corporate Image Conference -- Advancing Your Image, Building Your Brand and Managing Your Reputation, January 27-28, 1998, New York City, The Conference Board.

 

"Creating Brand Identities," Executive Seminar  sponsored by Desgrippes Gobé & Associates Image and Identity Consulting, December 1997. (co-authored with B. Schmitt).

 

"Brand Management Through Aesthetics," Brand Management Day, Georgetown University School of Business, September 26, 1997.

 

"Consumer Perceptions of Trade Dress," 1996 Association for Consumer Research Annual Conference, October 1996. (co-authored with B. Schmitt).

 

"Corporate Aesthetics Management: A General Framework for Managing Identity, Image and Consumer Impressions," 1994 Association for Consumer Research Asia Pacific Conference, Singapore, June 13-16, 1994. (co-authored with B. Schmitt and J. Marcus).

 

 

Selected Executive Education

 

"Building and Maintaining Strong Brands," Executive Certificate Program, Georgetown University, McDonough School of Business, Washington, DC, April 2000.

 

"Corporate Branding Strategy," Executive MBA Program, Helsinki University of Technology, Washington, DC, March 2000.

 

"Brand and Identity Strategy,"  Executive MBA Program, Helsinki School of Economics and Business, New York, October 1999.

 

"Marketing Experiences,"  Executive MBA Program, Helsinki School of Economics and Business, New York, October 1998.

 

"Marketing Strategy through Aesthetics,"  Executive MBA Program, Helsinki School of Economics and Business, New York, October 1997.

 

Co-author of executive program session entitled "Managing a Brand's Aesthetic Identity," for Columbia Business School Executive Marketing Program, Arden House, 1995.