“Comparisons and Assessments of Online, Computer-Based
and Traditional Methods for Advertising Perception Studies for use in Litigation and Self-Regulation,”
in Consumer Perception: The Fine of the Consumer Survey,
NAD Annual Conference, “What’s New in Comparative Advertising, Claim Support and Self-Regulation,” New York, September 2007.
“Puffery: Marketing and Research Issues,”
in Successful Comparative Advertising,
Annual NAD Conference,
Co-Chair of Conference and Presenter: 2003 AMA Forum on Marketing and the Law:
Using and Defending Consumer Surveys in Advertising and Trademark Cases
“Can Actual Dilution Really Be Reliably and Validly Measured,”
in Using and Defending Consumer Surveys in Advertising and Trademark Cases,
2003 AMA Forum on Marketing and the Law, May 2003.
“Survey Design in False Advertising Cases,” presentation to Practising Law Institute’s forum on Advertising Law in the New Media Age, October 2000.
“Claim Substantiation and Communications Research,” presentation to marketing researchers and attorneys at Bayer, American Home Products, and Kraft (1999-2000) (co-presented with Robert Reitter).
"Protecting Brands and Identity," Seminar in Corporate Identity, Columbia Business School MBA Program, March 12, 1998.
"Protecting Brands and Trade Dress,"
Seminar in Corporate and Brand Identity,
“Cognitive Psychology: Storage and Retrieval,”
International Trademark Association (INTA and BNEF), March 2002
from the Jack Morton Experiential Roundtable
“Experiential Marketing," The Experiential Roundtable '98: Bringing Marketing & Corporate Communications to Life, sponsored by The Jack Morton Company, New York City, one of five-person panel/roundtable including William Henderson, Postmaster General, Woody Harford, Vice President, British Airways, James Dougherty, First Vice President, Prudential Securities, Michael Sennott, Vice Chairman, Mc-Cann Erickson Worldwide, and Laura Shuler, Senior Vice President, The Jack Morton Company, May 15, 1998.
“Experience the Experience,” presentation to Long Haymes Carr
"Integrated Brand Communications," Council of Corporate Communications Executives and Council on Corporate Communications Strategy (council of most senior level communication executives from Fortune 500 companies), January 5-6, 1998, Miami Beach, Florida, The Conference Board.
"Developing a Corporate Image that is Positive, Enduring and Resilient," general session (400 attendees), one of 5-person panel, 1998 Corporate Image Conference -- Advancing Your Image, Building Your Brand and Managing Your Reputation, January 27-28, 1998, New York City, The Conference Board.
"Creating Brand Identities," Executive Seminar sponsored by Desgrippes Gobé & Associates Image and Identity Consulting, December 1997. (co-authored with B. Schmitt).
"Brand Management Through Aesthetics," Brand
"Consumer Perceptions of Trade Dress," 1996 Association for Consumer Research Annual Conference, October 1996. (co-authored with B. Schmitt).
"Corporate Aesthetics Management: A General Framework for Managing Identity, Image and Consumer Impressions," 1994 Association for Consumer Research Asia Pacific Conference, Singapore, June 13-16, 1994. (co-authored with B. Schmitt and J. Marcus).
"Building and Maintaining Strong Brands," Executive Certificate Program, Georgetown University, McDonough School of Business, Washington, DC, April 2000.
Branding Strategy," Executive
Identity Strategy," Executive MBA
Experiences," Executive MBA Program,
Strategy through Aesthetics," Executive MBA
Co-author of executive program session entitled "Managing a Brand's Aesthetic Identity," for Columbia Business School Executive Marketing Program, Arden House, 1995.