Trademark Infringement and False or Misleading Advertising

 

 

“Limits and Considerations in Control Groups,” The Intellectual Property Strategist, Vol. 14, #9 (June) 2008, pp. 3-4.

 

“Survey Power,” The Intellectual Property Strategist, Vol. 14, #3 (December) 2007, pp. 3-4.

 

“Online Interviewing For Use in Lanham Act Litigation,” The Intellectual Property Strategist, Vol. 14, #2 (November) 2007, pp. 3-4.

 

“Survey Design and Methodology in False Advertising Cases,” IP Review, (Spring), 2006, pp. 20-22.

 

“How Control Groups Can Help IP Attorneys to Meet Their Evidentiary Needs,” The Intellectual Property Strategist, Vol. 8 #3 (December), pp. 5-6, 2001.

 

 

The Impact of Identical Brand Names on the Strength of New Brands

and Original Brands: A Study Of Brand Appropriation and Dilution. Columbia University.

To acquire this, click on the books below.

 

Dissertation (# 9421401)-follow instructions once at the sitebs00554_

 

How and When Do Trademarks Dilute: A Behavioral

Framework to Judge Likelihood of Dilution

Published in The Trademark Reporter

Click on article for abstract

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Surveys of Trademark Confusion:

Basic Differences

Published in the Intellectual Property Strategist

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How to Enhance Trademark Survey Evidence

Published in the Intellectual Property Strategist

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The Effectiveness of Intellectual Property Laws

Chapter in the Handbook of Marketing and Society,

Published by Sage Publications.  Forthcoming, Jan 2001

(Unpublished author’s copy, set forth below)

image022

 

 

Book Review of Defending Your Brand Against Imitation

Published in the Journal of Public Policy and Marketing

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Advertising

 

Deceptive and Unfair Advertising or Other Marketing Practices

 

 

Survey Design in False Advertising Cases

Chapter for the PLI 2000 Conference entitled

Advertising Law in the New Media Age

Published by the Practising Law Institute, October 2000

(Unpublished author’s copy, set forth below)

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Survey Evidence in Deceptive Advertising

Cases Under the Lanham Act: An Historical Review

of Comments from the Bench

Published in The Trademark Reporter

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Permissible Puffery vs. Actionable Warranty in Advertising

and Salestalk: An Empirical Investigation

Published in the Journal of Public Policy and Marketing

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Unfair Advertising and the FTC: Structural Evolution

of the Law and Implications for Marketing and Public Policy

Published in the Journal of Public Policy and Marketing

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Examining Consumer Losses and Dissatisfaction Due to

Broken Sales and Service Agreements

Published in the Journal of Satisfaction

Dissatisfaction and Complaining Behavior

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Warranties and the Law: Use Caution

Published in Sloan Management Review

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Book Review of The Impact of Advertising Law

 on Business and Public Policy

Published in the Journal of Marketing

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