Simonson Associates specializes in brand protection research in the following areas:


-trademark and trade dress infringement surveys

-secondary meaning surveys

-genericness surveys

-dilution surveys

-tarnishment surveys

-advertising perception surveys

-brand equity and identity research

-brand name research

-copyright and design patent infringement surveys


Dr. Alex Simonson holds a Ph.D. from Columbia Business School in marketing (cognitive psychology and marketing research) research and has nearly two decades’ experience in research relating to brand protection and forensics; he has testified over 40 times.  In addition to having been a full-time professor of marketing for more than ten years, Alex has lectured on marketing and brand research to executives at Georgetown University School of Business, Helsinki Institute of Technology, Columbia University, and many Fortune 100 companies.  His work has been cited by numerous textbooks, articles, trade publications, and books.


Consulting and Design Services (SA Consulting Services Inc)


We provide research design services and consulting for IP and advertising counsel, in-house counsel, marketing researchers and ad agencies.  Services include strategic consulting with respect to trademark infringement and false or misleading advertising; study design; questionnaire design; sampling plans; analysis of others’ studies; analysis of data and reporting; and opinions and testimony.



Data Collection and Fielding (SA Data Collection Corp)


Beyond research design and consulting services, we do not outsource entire projects as do some of our competitors.  We provide data collection and fielding of surveys for all modalities including online, telephone, mall-intercept, mail and variations thereof.  We do not have large overhead enabling clients to receive high value at relatively lower project costs.  






(Simonson Associates Inc. is headed by Dr. Alex Simonson, formerly co-head of the brand protection/legal marketing research group at Guideline and formerly a full-time professor of marketing at Georgetown University School of Business and an adjunct professor of law at Georgetown University School of Law.) 



Contact: Click “contact” to the right for telephone, email and address, or “email us” on the prior web-page.