ABOUT

 

Simonson Associates specializes in brand protection research in the following areas:

  • Trademark and trade dress infringement surveys
  • Secondary meaning surveys
  • Genericness surveys
  • Dilution surveys
  • Tarnishment surveys
  • Advertising perception surveys
  • Brand equity and identity research
  • Brand name research
  • Copyright and design patent infringement surveys

 

 

BIOGRAPHY

publications:

 

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